The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.
PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. The consequence was that both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of cell phones in the world. Sony Ericsson comes after companies like Nokia, Samsung, Motorola and LG. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.
Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As mentioned above, Sony Ericsson started being incredibly successful with cyber-shot and Walkman collections. In 2005, on March 1, the company came up with the K750i with a 2 megapixel camera and W800i, its platform mate, which were the first Walkman cell phones ever produced. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, P990 was launched, the first mobile phone based on UIQ 3. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, issued in 2005 by the K750.
K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which are superior in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded collection, the UIQ smart phone line of mobiles, and the Xperia range of mobile phones.